Proud presenting partner of the
SXSW Sydney® Advertising & Marketing track
The Future Belongs to the Curious
Dedicated to helping creative people achieve their goals, SXSW Sydney® is for anyone with a desire for discovery. The ‘festival of festivals’ includes over 1,000 sessions, events and experiences, creating a platform for countless connections that drive new ideas and innovation.
Following a successful first year outside of Austin, Texas, last year’s inaugural SXSW Sydney® event saw a long list of renowned names descend on Sydney, the global centre point for creativity in the Asia-Pacific, for a seven-day celebration of technology, innovation, music, screen and games.
A New Era of Attention-Driven Out of Home has arrived
Join us at SXSW Sydney®, where we will be launching the results from our global-first research study on the role human attention plays in Out of Home (OOH) environments on Wednesday 16th October at 11.45am.
The ground-breaking research has been two years in the making, and has been conducted by audience measurement company, Amplified Intelligence. It has measured Attention across QMS formats to help deliver greater accountability, audience understanding and ultimately, better outcomes for clients.
QMS Chief Strategy Officer, Christian Zavecz, and Dr Karen Nelson-Field CEO and Founder of Amplified Intelligence will present the highly anticipated results of this study, followed by a media and marketing panel discussion including Suncorp’s Executive Manager of Media, Greg Kearney; and OMD National Head of Communications Planning, Thad King. The panel will discuss the real-world implications and applications of the global-first OOH Attention study.
Don’t miss this global first research ‘A New Era of Attention-Driven Out of Home’ at SXSW Sydney® on Wednesday 16 October, 11.45am. Add this session to your SXSW Sydney® schedule today.
Insights & Learnings from SXSW Sydney®
Reflect + Connect: Become A Part of Culture
Sofia Hernandez – Global Head of Business Marketing at TikTok
Sofia Hernandez shared insights on how to stay in tune with culture as it unfolds on TikTok and participate in ways that are authentic, relevant, and meaningful to a brand’s audience.
TikTok users are engaging with global culture daily and they expect their favourite brands to be doing the same thing online. Hernandez, advised that marketers should think like marketers, but act like creators.
Key takeaways: audiences expect more from your brand on TikTok including ‘unhinged’ storytelling, creative bravery, and pique their curiosity.
Returning As SXSW Sydney® Advertising & Marketing Track Sponsor
QMS are proud to return to SXSW Sydney® as the presenting partner of the Advertising & Marketing track of the conference.
The track is tailored to agencies and organisations that want to strengthen connections with their communities and clients, the program features effective approaches to brand strategy as well as novel methods of engaging audiences through traditional, digital, and experiential marketing practices.
SXSW Sydney® News
