QMS, Mindshare And Nike Unite In Full Motion 3DOOH First To Honour Matildas
Leading digital outdoor media company QMS today revealed an Australian first, with inaugural partner Nike taking over Australia’s newest 3D digital billboard.
To launch their summer campaign ‘Winning Isn’t For Everyone’, Nike celebrates beloved Australian Women’s Football team, The Matildas, with innovative full motion 3DOOH creative that was developed collaboratively with Amplify, Mindshare and QMS.
Running from Wednesday 24th July, Nike launched their campaign with a 100% take over of QMS’ brand new digital large format site at Emporium Melbourne for five consecutive days in the heart of one of Australia’s busiest retail precincts.
QMS Chief Sales Officer, Tim Murphy, said: “We couldn’t be more excited about this partnership with Nike on the launch of their new global campaign. Not only is Nike the first to utilise our brand new iconic Emporium screen, but they’re also the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia.”
A legendary brand celebrating an iconic team on our state-of-the-art new site is a proud moment for QMS and all eyes will be on this campaign.
- Tim Murphy - Chief Sales Officer, QMS
Mindshare Managing Partner, Peta Southcombe, said “In pivotal cultural moments like this, the ask of our partners is to help us push boundaries to achieve amazing things for our clients.”
It’s been great to collaborate with QMS to bring this media first to life for Nike and celebrate the Matildas.
- Peta Southcombe - Managing Partner, Mindshare
Nike Brand Director, Nick Atkinson, said: “We’re always seeking out new and innovative ways to tell our most powerful stories with impact in sport, and are excited to create a new platform for such an incredible team.
Being able to support the Matildas and Football Australia using full-motion 3DOOH at scale has enabled us elevate our creative approach and we’re excited to see the reaction from the audiences.
- Nick Atkinson - Brand Director, Nike
The campaign follows the recent news of the expansion of QMS’ premium national network, after successfully winning the competitive tender for the addition of two high profile Vicinity Centres sites at Emporium shopping centre in the heart of the Melbourne CBD.
Credits
Client: Nike
Campaign: Winning Isn’t For Everyone
Agency: Mindshare
Creative: Amplify
Production: Cutting Edge
3DOOH: QMS QUBE Team
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