QMS’ Anne Parsons honoured by MFA Hall of Fame

QMS Media was delighted to pay tribute to board member Anne Parsons, as she was formally inducted into the Media Federation of Australia Hall of Fame at last night’s award ceremony.

Parsons, one of the first female media agency CEOs, is now also the first woman to be inaugurated into the prestigious Hall of Fame.

The MFA awards are a celebration of the advertising media communications industry in Australia, which highlight the value of the industry and its overall contribution to client’s businesses. The awards also honour those, such as Parsons, that have contributed to creating successful, results driven advertising campaigns.

Commenting to AdNews in a recent interview on her incredible achievements and recognition in the Hall of Fame, Parsons remained exceptionally humble, citing the importance of the MFA and bringing the industry together.

“My nomination is not specifically for any one thing or any outstanding achievement, because I simply do not believe that of myself. It’s the ability for the MFA to say to the industry that we celebrate people and their contribution. We recognise that we are in perpetual motion, with challenges and opportunities, and as we all grab hold of those, we help create a better industry,” she says.

“In an otherwise hideously competitive business, where outdoing and outshining is the name of the game, having a membership which is focused on how to be the best the ‘industry’ can be is hugely important. The need for positive collaboration and unified thinking is the essential element to ensuring that the industry prospers.”

QMS is proud to have Anne as a valued member of our Board of Directors and are pleased to acknowledge her for this outstanding accomplishment.