QMS and Patties Serve Up 3DOOH Pies for the Paris Olympics
Leading digital outdoor media company QMS, today revealed its first Paris 2024 Olympic partner 3DOOH Full Motion campaign for Patties Foods, that will see Four’N Twenty pies light up QMS’ brand new digital large format site at Emporium Melbourne.
With the full motion 3DOOH creative developed by QMS’ inhouse creative services team QUBE, Patties has launched its Four’N Twenty “Official Pie of the Australian Olympic Team” campaign.
Running throughout the Paris 2024 Olympic Games, the punchy creative sees a giant 3D hand reach from within the billboard, grab a Four’N Twenty pie and take a bite. The execution is part of Four’N Twenty’s recently launched creative idea ‘Being a Fan is Hungry Work’, which celebrates those who put sport first no matter what.
QMS Chief Sales Officer, Tim Murphy, said: “It’s incredible to be able to partner with such an iconic Australian brand like Four’N Twenty and push the boundaries of DOOH and create a show stopping execution on our newest screen in the heart of one of Australia’s busiest retail precincts.
“Brought to life by our inhouse creative services team, QUBE, this 3DOOH execution is another great example of how our clients are taking full advantage of our market leading digital network to make an impact during the Paris 2024 Olympic Games,” he said.
Our ambition for the brand is to create iconic moments that capture the attention of Australia, further entrenching us as a heritage brand that continues to evolve with our audiences.
- Anand Surujpal - Chief Marketing and Growth Officer, Patties Food Group
Working with OMG’s United, TBWA\Melbourne and QMS’ QUBE team, we jumped at the opportunity to capture the many hearts (and stomachs) passing through Emporium Melbourne. Harnessing the dynamic power of 3DOOH, we’re excited to remind Aussies that our pies are here to support their hunger no matter what time they are barracking for the green and gold.”
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