PROGRAMMATIC
THE GROWTH OF PROGRAMMATIC DOOH
Australian advertising agencies continue to embrace Programmatic Digital Out of Home [pDOOH] advertising, according to the IAB ‘Attitudes To Programmatic DOOH Report’ 2024, which found continuous year-on-year growth.
POWERING STRONG RESULTS FOR KATHMANDU
QMS supported Kathmandu with a strategic approach to deliver on awareness and brand recall by leveraging our premium City of Sydney digital future network and digital large format sites. The campaign reached over 2.6 million people weekly in Sydney alone. This success is evidenced by the outcomes achieved among the key metrics outlined below in the Brand Lift Study.
DRIVING BRAND AWARENESS FOR THE SATURDAY PAPER
QMS strategically boosted The Saturday Paper's goal of raising awareness in Sydney, Melbourne and Canberra by utilising our premium network of digital large format sites and the City of Sydney digital street furniture network. The Brand Lift Study uncovered notable increases for The Saturday Paper across four key areas.
IAB ATTITUDES TO PDOOH REPORT 2024
Find out how to incorporate Outdoor programmatic buying into your brand's omnichannel strategies.
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