CAMPAIGN PLANNING

Through an exclusive Australian-first partnership with Samba TV, we leverage independent, first-party TV data collected via Automatic Content Recognition (ACR) technology. This granular data enables targeted selection of OOH inventory at the postcode level, extending TV reach and frequency.

This enables brands to enhance their omnichannel strategies with our national DOOH network, making campaigns more impactful and connected.

DSpark Mobility Data redefines Digital Out of Home insights and audience measurement. With billions of anonymised data inputs, we've built a future-proofed platform to help brands understand audience movement like never before.

The measurement tool provides advertisers with granular audience reports, assists in asset selection and site planning, and optimises campaign creativity and flighting.

Nielsen CMV is an audience segmentation and profiling tool that uses a syndicated dataset from a representative sample of 30,000 Australians, giving advertisers a 360-degree view of their consumers.

Examining audiences using Nielsen CMV allows us to gain a deep understanding of buyer behaviour, attitudes, neurology, lifestyle, product ownership and usage enabling advertisers to plan the right Outdoor campaign.

RDA geoTribes Explorer is a geo-marketing intelligence tool for minimising wasted coverage and improving campaigns by recognising and targeting key audiences geographically.

This tool allows us to create a target audience using the Nielsen CMV profiling tool, identify target audience locations, and strategically select the right assets to make brand campaigns more effective.