Utilising the industry’s best audience data and insight providers, in combination with our DYNAMiQ data platform, we can gain a deeper understanding of your audience thus enabling you to plan the next out of home campaign with ease and accuracy.

As a member of the Outdoor Media Association (OMA), we’re part of the MFA endorsed industry audience measurement system – MOVE (Measurement of Outdoor Visibility and Exposure).

MOVE measures out-of-home environments including roadside, airports, bus/railway stations and concourses, bus/train/tram/light rail internal and external signs, as well as shopping centres. Audience numbers are updated monthly based on changes to signage.

Measuring advertising faces across Australia’s five major capital cities, MOVE allows members to combine specific sites around the country and understand the likelihood to see (LTS) of their campaigns across different demographics, locations and various duration.

We have a team of MOVE experts that can help you plan, optimise and report on your outdoor campaigns. All the information you need is at hand, so you can be confident in its delivery.

Nielsen CMV is an audience segmentation and profiling tool. It utilises a syndicated dataset that incorporates information collected from a large and nationally representative sample of 30,000 Australians. The tool helps you gain a deeper understanding of audiences across a variety of attributes to help you plan the right OOH campaign.

Examining audiences using Nielsen CMV allows us to gain a sophisticated and in-depth view of buyer behaviour, attitudes, lifestyle, product ownership and usage. Fusing this with media behaviour data provides a powerful insight into how your customers use and respond to media.

The result is an in-depth, 360-degree view that enables you to profile your audience and plan campaigns that deliver results.

RDA geoTribes Explorer is a geo-marketing intelligence tool that targets key audiences based on their location. It allows us to be strategic about site selection, minimising wasted coverage.

The tool allows us to create target audience, profiling variables based on demographics, socioeconomic, attitudinal, media consumption, consumer behaviour, intention to purchase and audience segmentation, integrated from Nielsen Consumer Media & View.

Coupled with geoTribes Explorer’s comprehensive heat mapping, we can identify audience locations and strategically select the right premium digital billboards to make your campaign more effective.