Leading digital media outdoor company QMS today announced the launch of Performance+, the first audience based post-campaign analysis tool in the $1.1 billion out of home industry.
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns. Performance+ campaigns incorporate guaranteed audience metrics, enabling clients to buy with increased surety and confidence, and is the latest in a long line of market-leading innovations from QMS.
Created in conjunction with technology partner Hemisphere, Performance+ connects multiple systems and is underpinned by DSpark mobility data which provides a dynamic view of campaign audience volumes, along with a deeper understanding of their profiles.
Performance+ is a natural evolution for QMS as we continue the transition from asset to audience transacting for clients.
“With the increased role and relevancy that DOOH continues to deliver, we identified a need to act more like other broadcast channels in the way that we guarantee and showcase actual campaign audience delivery.”
Omnicom Media Group’s Head of Trading, John Lynch said, “Data that provides greater insight into campaign performance is something that we welcome at OMG. We are excited to be the first in market test out the Performance+ post analysis tool from QMS.
It will allow us to gain greater understanding of real-time audience behaviours during actual campaign periods
“We believe that Performance+ is an innovative enhancement to OOH planning and buying, augmenting the industry standard measurement system, MOVE”, he said.