Leading digital outdoor media company QMS, today announced the appointment of Amelia Allan as Group Business Director, South Australia.
Ms Allan will be responsible for leading the newly established South Australian sales function, further enhancing QMS’ commitment to a customer-centric sales approach in all major markets.
Ms Allan joins QMS from Wavemaker Adelaide, where she was Marketplace Associate Director for almost two years. Before Wavemaker, she spent just under a decade in various sales roles at Southern Cross Austereo.
The appointment of Ms Allan signals an expansion of QMS’ presence in the South Australian market as the company’s relationship with sales representation company Medianest, concludes this month.
Late last year, QMS announced the addition of four new digital large format sites on key arterials in Adelaide that now sees its South Australian network deliver advertisers more than 24 million* impressions a week.
Tim Murphy, Chief Sales Officer said: “Over the past decade, Tim Kennedy and the team at Medianest have done a terrific job of showcasing our portfolio of outstanding digital Out of Home assets to the South Australian market.
QMS’ ongoing network growth has reinforced the need for a dedicated local presence in Adelaide, and we look forward to connecting with our clients to further drive innovative OOH solutions.
“Our sincere thanks are also extended to everyone at Medianest for 10 great years of representation.
“I’m pleased to welcome Amelia to QMS in this important new role. She is very highly regarded, with strong media and agency experience. Her valuable market knowledge, passion for Out of Home and understanding of the entire media landscape, will prove a valuable asset as we look to invest further into the South Australian market” he said.
Ms Allan said: “With the growth and momentum QMS has as Australia’s leaders and experts of Digital Out of Home, the opportunity to be a part of that story for the South Australian market was something I had to be a part of.
“The timing of QMS’ expansion in South Australia could not have come at a better time.
With population growth and more advertisers looking to expand their local and national campaigns, I’m excited to lead the QMS team here through this next phase of growth for the business.
* MOVE June 2024