QMS is proud to announce they are once again the Outdoor Media partner of the Virgin Australia Melbourne Fashion Festival (VAMFF) running 1 – 18 March 2018. As Australia’s largest fashion event, the annual festival offers something for everyone from designer runways, arts and ideas programs as well as unique creative endeavours.
A true feast for the senses, the Festival presents the most stylish week-long entertainment on offer including world-class runway shows featuring Australia’s established and emerging designers, state-of-the-art production, beauty workshops, industry seminars, forums, live entertainment and much more.
QMS are once again thrilled to partner with VAMFF for a third year running. As leaders in digital outdoor media, we are excited to see this year’s campaign explore the relationship between fashion and technology, enabling us to create a unique consumer engagement experience for VAMFF.
- Sara Lappage, Chief Marketing Officer QMS
VAMFF will this year challenge festival-goers to enter a new epoch of Australian fashion, as they set out to create an evocative digital world, harmonising fashion and cutting-edge innovation alongside the country’s most respected fashion creatives.
The colorful and creative festival campaign can be seen across QMS’ premium network of landmark digital billboards throughout Melbourne in the lead up to and during the festival.
