Digital out of home (DOOH) expert QMS has unveiled another new market-leading digital billboard, in the heart of Brisbane’s Queen St Mall.
The new full-motion digital screen at 130 Queen Street measures 52 square metres and is the largest external full-motion billboard in Brisbane.
Centrally located within Brisbane CBD’s busiest entertainment and shopping precinct, “The Mall” provides 100% animation capabilities and has a unique streamline structure that dominates the pedestrian thoroughfare.
QMS Chief Executive Officer, John O’Neill, said: “Queen St Mall draws over one million people every week and is the epicentre of Brisbane’s retail precinct and home to mass fashion and luxury retailers, department stores and restaurants.
“Several leading brands have already jumped on board – including Australian streaming service Stan – to take advantage of the screen’s full-motion creative capabilities, delivering maximum impact in this high traffic area.
Demand for full motion DOOH is high as marketers are continually looking for ways to push the creative boundaries.
“With the launch of ‘The Mall’ not only are we enhancing our premium digital network in Queensland, but we are providing more opportunities for marketers to access full-motion DOOH when combined with our Rundle Mall site in Adelaide and our national 7-Eleven digital screen network,” he said.