It's time to measure creativity in our industry
‘The Creativity Census 2023’ has launched today, the only survey of Australia’s media and marketing industries related to the practice of creative thinking. The 23 question survey is open to anyone working in agency (media, creative, content, production, communications), media publisher, and marketing for consumer brands. Participants in the census are asked for perceptions about the level of creativity, collaboration, and innovation in their company – and then across the broader industry. The results of the Census are released exclusively at Mumbrella360, 18-20 July.
Founder of The Creativity Census, Wade Kingsley says: “Creativity is the practice of making the work that we all love and celebrate.”
The census seeks to understand the levels of creative collaboration and innovation within companies to provide them a way to benchmark year on year - and to compare themselves to the industry average.
- Wade Kingsley, Founder - The Creative Census
He continues: “Industry leaders rightfully talk up creativity as an important differentiator of their businesses. The Census is designed to put some metrics around it. The degree of how creative and effective the work is, is the job of awards. While that’s important we think it’s measurement after the fact. We aim to elevate the conversation about how the creativity of organisations can be measured.”
This year, QMS Media have joined The Creativity Census as presenting partner highlighting its commitment to championing creativity in the out of home industry and the marketing world in general.
Outdoor has always been a favoured creative medium for marketers and agencies, and the rise of digital out of home in recent years has further enabled the channel’s creative dynamism and innovation, as we push the boundaries of what is possible.
- Tennille Burt, Chief Marketing Officer - QMS
“QMS is delighted to partner with The Creativity Census to put the spotlight on the power of creativity, and to better understand our industry’s investment in its capability, capacity and measurement,” said Burt.
For more information or to complete The Creativity Census – go to www.thecreativitycensus.com
