To celebrate the launch of their new ‘Man Size’ meal range McCain added a little something extra to their outdoor campaign in the form of a ‘50% more man’ special build billboard extension.
The impactful billboard extensions were creatively constructed to amplify McCain’s brand messaging of 50% larger meals with more meat, more veg, more hearty sides for an even bigger and better eat.
General Manager – Operations at QMS, Steve Bovey, commented on the eye-catching extension saying “The McCain Man Size campaign is a fantastic example of making an impactful statement that forces consumers to take a closer look at the product being advertised.”
The cheeky play on the ‘50% more man’ messaging ensures memorability and promotes awareness of McCain's new Man Size range.
- Steve Bovey, General Manager - Operations, QMS
