Harold Mitchell vs Anne Parsons : Is TV or OOH the more powerful screen?
Join QMS at Mumbrella 360 and witness two media greats go head to head as they debate which screen is more powerful – TV or OOH?
There is no question that the biggest and best communication still comes from the screen. Traditionally, that has been the television screen, but today this is being challenged by the digital screen in the out of home environment.
Has the power and potential of on-screen communication now swung towards Digital OOH? Or is TV still the king?
This debate will pit the godfather of Australian media Harold Mitchell against his long-term adversary and a doyenne of the industry Anne Parsons.
- Sara Lappage, Chief Marketing Officer QMS
Both speakers will use their decades of experience to provide a clear perspective on where screen power now lies, using their firsthand view from their current roles as well as their broader knowledge of the industry.
Don’t miss your chance to see these media greats in action. Join us on the Mumbrella 360 Main Stage – Wednesday 7th June at 3pm.
Book your tickets here today.
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