CaseStudies_The Saturday Paper
The Saturday Paper

DRIVING BRAND AWARENESS
FOR THE SATURDAY PAPER

The Saturday Paper partnered with QMS to raise awareness in Sydney, Melbourne and Canberra through strategic use of the City of Sydney digital street furniture network and digital large format sites. This campaign led to impressive results, enhancing brand attribution and positive brand image.

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CHALLENGE

Raise awareness of The Saturday Paper in Sydney, Melbourne and Canberra and stand out against competitors.
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SOLUTION

Utilising our premium network of digital large format sites and the City of Sydney digital street furniture network, The Saturday Paper was able stand out against its competitors and revealed the networks effectiveness in driving brand awareness.
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RESULTS

The Brand Lift Study conducted on City of Sydney street furniture has uncovered notable increases for The Saturday Paper across four key areas:

  • Ad Likeability
  • Brand Attribution
  • Positive Brand Image
  • Specific Brand Attributes

BRAND UPLIFT STUDY RESULTS

86%
BRAND ATTRIBUTION
+90%
POSITIVE BRAND IMAGE
140%
SPECIFIC BRAND ATTRIBUTES
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The power to energise your brand starts with the City of Sydney. Find out how you can reach 2.6 million people a week.

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