QMS, together with the Gold Coast Bulletin, launched a digital Street Furniture campaign to deliver the morning news to Gold Coast residents in a fresh and innovative way.
In a stronger effort to engage with readers, the Gold Coast Bulletin utilised QMS’ Street Furniture network to dynamically feature the day’s news headlines as they appeared in the daily Gold Coast Bulletin newspaper.
Utilising remote URL hosting and File Transfer Protocol (FTP) technology, the Gold Coast Bulletin were able to broadcast the days news across the digital network from 4am onwards as it came hot off the press.
QMS highlighted the immediacy of the campaign saying:
Dynamic Feeds
Street Furniture
The Gold Coast Bulletin were able to communicate both local and international news stories quickly and efficiently, engaging with readers on a much more personal level as they go about their daily life.
— Steve Bovey, General Manager — Operations
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