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POWERING STRONG
RESULTS FOR KATHMANDU

Kathmandu partnered with QMS to boost brand awareness and consumer consideration through strategic use of the City of Sydney digital street furniture network and digital large-format sites. This campaign led to impressive results, enhancing brand attribution, familiarity, and specific consumer intent. The advertising approach reached millions weekly, solidifying Kathmandu's relevance in competitive urban markets.

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CHALLENGE

Kathmandu aimed to enhance brand recognition, preference and consideration, particularly in the competitive metropolitan markets of Melbourne and Sydney. Despite strong awareness and recall, Kathmandu faced challenges in capturing consumer consideration, with relevance and value being key metrics.
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SOLUTION

QMS supported Kathmandu with a strategic approach to deliver on awareness and brand recall by leveraging our premium City of Sydney digital future network and digital large format sites. 
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RESULTS

The campaign reached over 2.6 million people weekly in Sydney alone. This success is evidenced by the outcomes achieved among the key metrics quantified through Hive stack by our team of Q-Data experts.

BRAND UPLIFT STUDY RESULTS

+54%
BRAND ATTRIBUTION
+34%
CONSIDERATION
+229%
SPECIFIC INTENT
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The power to energise your brand starts with the City of Sydney. Find out how you can reach 2.6 million people a week.

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