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HOW STAN IS
LEVERAGING THE CITY OF SYDNEY NETWORK

Stan used our City of Sydney digital network to reach a broad audience across Sydney, leveraging the network's scale and agility. This strategic collaboration offered real-time content updates and extensive visibility, supporting Stan’s marketing goals with dynamic, engaging outdoor advertising.

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OBJECTIVE

Digital Out of Home is an important component of Stan’s overall media mix with scale, frequency and cut through key to their outdoor strategy. Stan needed a consistent network to deliver broadcast-scale audiences with continually refreshed content enabling them flexibility and speed to market.
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SOLUTION

Our City of Sydney digital network was an obvious choice for Stan. Covering 33 suburbs and 26 square kilometres, the digitally led and data-enabled network gives Stan a unique way to reach and influence the entire Sydney market at scale. Stan can leverage the flexibility and agility of the digital network to build campaign storytelling and respond to what is happening in market, optimising campaigns in real-time. The consecutive offering provided by the City of Sydney network allows Stan to deliver impactful and entertaining creative executions in line with their entertainment offering and broader brand proposition.
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TESTIMONIAL

“The digitally led, QMS City of Sydney ad network is a premium platform for us to showcase our continual slate of entertainment and sport content, with the 4K panels aligning to Stan’s 4K Ultra HD viewing experience. The volume of panels positioned in concentrated areas enable us to deliver high cut through and frequency amongst a mass Sydney audience, spanning both business and leisure consumers."

– Diana Ilinkovski, CMO, Stan
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The power to energise your brand starts with the City of Sydney. Find out how you can reach 2.6 million people a week.

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