QMS Partners With Bupa For Paris 2024 Paralympics

Leading digital outdoor media company QMS today announced health and care company Bupa is the latest partner to join its Paris 2024 Digital Screen Network for the 2024 Paralympic Games.

As the Official Healthcare Partner of Paralympics Australia, Bupa is committed to helping all Australians live longer, healthier, happier lives and making a better world. Their latest campaign, “Healthcaring Beyond the Games”, is underpinned by a cultural truth that every four years during the Games, the world celebrates all abilities. Aussie Paralympic athletes inspire us to think and act more inclusively. But when the games finish and the spotlight turns off, many people, and most brands, switch off from the reality of navigating life with a disability.

Partnering with QMS, Bupa will use the Paris 2024 Digital Screen Network to showcase its campaign across the company’s best digital large format, City of Sydney, Gold Coast street furniture and The Convenience Network assets.

Bupa Director of Brand, Penny Ryan said: “Bupa’s Paralympic partnership is just one element of our goal to make healthcare more inclusive and accessible for every Australian.”

“This includes accessible digital health services like Blua, developing our first Access and Inclusion Plan, and funding inclusive grassroots sports programs, so more Australians can get their start in sport.”

QMS Chief Sales Officer, Tim Murphy, said: “Paralympic sport is incredibly powerful as it showcases stories of resilience, determination and the strength of human spirit.”

“Our digital out of home network is uniquely placed to deliver reach and impact to Australian audiences at scale. It will be a key element of our Paralympics partnership as we showcase all the news, results, records and key moments to Australians in major peak traffic times.”

Bupa joins Toyota Australia, Woolworths and Allianz as partners of QMS’ innovative Paris 2024 Digital Screen Network which will showcase Paralympic Games content across the country during the Games.

The Paris 2024 Digital Screen Network will run until the Closing Ceremony of the Paralympic Games on 8 September. QMS is the Official Outdoor Media Partner of the Australian Olympic & Paralympic Teams for Paris 2024.