50% More Man with McCain

To celebrate the launch of their new ‘Man Size’ meal range McCain added a little something extra to their outdoor campaign in the form of a ‘50% more man’ special build billboard extension.

The impactful billboard extensions were creatively constructed to amplify McCain’s brand messaging of 50% larger meals with more meat, more veg, more hearty sides for an even bigger and better eat.

General Manager – Operations at QMS, Steve Bovey, commented on the eye-catching extension saying “The McCain Man Size campaign is a fantastic example of making an impactful statement that forces consumers to take a closer look at the product being advertised.”